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ON THIS DAY, 1730...

O the 12th of July, 1730, Josiah Wedgwood was born in Burslem, Staffordshire, England. Wedgewood was an English potter and entrepreneur best known for his work in the pottery industry. He was born into a family of potters and started his career as an apprentice potter and later established his own pottery business.

Wedgwood was a pioneer in the field of ceramics and played a significant role in the Industrial Revolution in Britain. He introduced many innovations in pottery production, including using new materials, improved kilns, and adopting mass production techniques. Wedgwood's pottery was known for its high-quality craftsmanship and elegant designs, which quickly gained popularity both in Britain and internationally.

One of Wedgwood's most notable contributions to the pottery industry was the development of jasperware, a type of stoneware that featured classical-inspired relief decorations in contrasting colours. This innovation became immensely popular, and jasperware remains an iconic style associated with Wedgwood to this day.

In addition to his technical advancements, Wedgwood was also a shrewd businessman and a skilled marketer. He used various strategies to promote his products, including creating catalogues, establishing showrooms, and developing a direct selling system for customers. Wedgwood's efforts helped elevate pottery from a functional household item to a status symbol and luxury product.

Josiah Wedgwood was also a prominent social activist and abolitionist. He joined the anti-slavery movement in the late 18th century and used his influence and resources to support the cause. Wedgwood famously designed the "Am I Not a Man and a Brother?" medallion, which became a symbol of the abolitionist movement.

The Wedgwood company, founded by Josiah Wedgwood, continued to prosper after his death and became one of the most renowned and respected pottery manufacturers in the world. It has produced a wide range of pottery and ceramic products, including tableware, decorative items, and collectables. Wedgwood's legacy as an innovative potter and influential figure in the Industrial Revolution remains significant in the history of ceramics and design.


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